A website designed for the adventurous
An action-packed website design that gives users a taste of the Adventure Sports experience.
Project launch: 2022
View live websiteServices
Bespoke website design
UX & digital product design
Integration with 3rd party systems
Technologies
Server-side scripting language powering dynamic web pages and applications.
CSS preprocessor adding variables, nesting, and reusable style functions.
Cloud provider offering scalable, secure infrastructure for developers.
Online platform for making and managing bookings - ideal for events and activities.
About the Client
Adventure Sports are the go-to destination for action packed activities in Warwickshire. From quad bike safaris to laser tag, they run a huge range of activities, but their website wasn’t living up to the real-world experience. They needed a website that was modern, fast and easy to integrate with their booking system.
Engaging website design
Easy access to key information
Promotion of additional services
Integration with online booking system
The Challenge
Adventure Sports had already chosen their preferred bookings system, Fareharbor. So it was essential that we could create a website that seamlessly integrated with them, but could also provide the key information that customers needed, such as restrictions, requirements and safety information.
Content Design
We developed a content structure that would provide all the information needed for each activity - but we also wanted to create bite-size chunks of information to address key questions that customers often ask.
We did this through the inclusion of sub-titles for headings, and at-a-glance bullet points right at the top of pages to highlight key facts. This includes things like “No licence required” for driving activities, or “Expert tuition” for shooting experiences.
By pre-empting those commonly asked questions, we could instantly remove barriers to users who wanted to book directly.
UX Design
Adventure Sports already had an established brand, but their website needed to bring it to life. So instead of rounded edges or standard boxes, we went for sharp diagonals and slanted shapes.
These brought a sense of speed and excitement to the design, and in particular made the images look even more like action shots, giving users more of a flavour of the real experience.
We also incorporated background graphics, such as the sight icon used in the Adventure Sports logo to bring more texture to the pages, and keep the brand identity strong.
Integrated booking system
Adventure Sports had already selected FareHarbor for their booking system, so we needed to ensure that it was perfectly integrated into the website.
As well as creating CTAs across the website to allow people to book, we also integrated real-time booking calendars, giving users the ability to see availability directly on the page.
- adventuresport.co.uk
Blog
- adventuresport.co.uk
Unique content sections
- adventuresport.co.uk
Homepage hero
- adventuresport.co.uk
Packages
- adventuresport.co.uk
Fareharbour calendar integration
- adventuresport.co.uk
Activity information
- adventuresport.co.uk
Bespoke image layouts
- adventuresport.co.uk
Information cards
- adventuresport.co.uk
Facilities page hero
- adventuresport.co.uk
Shooting ground pricing info
The outcomes
With their new online booking system, Adventure Sports have freed up time that would have been spent on admin. And the website’s new design has provided the platform to help users find all the information they need to confidently book their next adventure.
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Arrange a discovery call
Get in touch with Hannah directly to discuss your project or alternatively contact us via our form.
Hannah Laird
Client Manager